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- In [[electronic commerce]], '''conversion marketing''' is [[marketing]] with the intention of increasing ''conversions—''that is, site visitors w Conversion marketing attempts to solve low online conversions through optimized [[customer servi ...8 KB (1,176 words) - 13:40, 20 October 2024
- {{Short description|Quantifying marketing influence}} ...=February 6, 2013|publisher=DMNews.com|access-date= March 25, 2013}}</ref> Marketing attribution provides a level of understanding of what combination of events ...11 KB (1,656 words) - 04:30, 8 January 2025
- {{marketing}} ...024-01-30 |language=en-US}}</ref> This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, ...16 KB (2,299 words) - 23:44, 16 December 2024
- ...eneurs.com/lessons-learnt-viral-marketing/ | title=Lessons Learned – Viral Marketing | publisher=For Entrepreneurs | date=6 December 2009 | accessdate=26 May 20 In the context of viral marketing, while a higher k-factor is desirable, a k-factor below 1 can still lead to ...4 KB (526 words) - 12:22, 28 November 2023
- ...siness networking]]) or completely randomly (e.g. [[Referral economy]]). [[Marketing channel]]s and business networks have been referred to, by Achrol & Kotler ...and relations that are involved in carrying out all of the production and marketing activities involved in creating and delivering value in the form of product ...32 KB (4,898 words) - 18:51, 18 November 2024
- {{Short description|Application of statistical methods to marketing processes}} {{about|the application of [[Bayes' theorem]] in marketing|other uses|Bayesian inference}} ...23 KB (3,417 words) - 18:56, 28 February 2025
Page text matches
- ...eneurs.com/lessons-learnt-viral-marketing/ | title=Lessons Learned – Viral Marketing | publisher=For Entrepreneurs | date=6 December 2009 | accessdate=26 May 20 In the context of viral marketing, while a higher k-factor is desirable, a k-factor below 1 can still lead to ...4 KB (526 words) - 12:22, 28 November 2023
- ...rement Error |url=https://www.jstor.org/stable/3151312 |journal=Journal of Marketing Research |volume=18 |issue=1 |pages=39–50 |doi=10.2307/3151312 |issn=0022-2 ...ysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science 1–16.</ref> ...3 KB (419 words) - 06:49, 13 February 2025
- ...Management Concept Worth Knowing|url=https://www.adcore.com/blog/articles/marketing-strategy/customer-acquisition-cost-cac-a-management-concept-worth-knowing/| ...h they’re spending on acquiring each customer. It shows the money spent on marketing, salaries, and other things to acquire a customer. ...8 KB (1,012 words) - 05:25, 1 January 2024
- {{Short description|Quantifying marketing influence}} ...=February 6, 2013|publisher=DMNews.com|access-date= March 25, 2013}}</ref> Marketing attribution provides a level of understanding of what combination of events ...11 KB (1,656 words) - 04:30, 8 January 2025
- In [[electronic commerce]], '''conversion marketing''' is [[marketing]] with the intention of increasing ''conversions—''that is, site visitors w Conversion marketing attempts to solve low online conversions through optimized [[customer servi ...8 KB (1,176 words) - 13:40, 20 October 2024
- .... McGraw-Hill Publishing. Page 178.</ref> In a survey of nearly 200 senior marketing managers, 77 percent responded that they found the "return on investment" m ===Marketing investment=== ...12 KB (1,794 words) - 08:00, 1 March 2025
- ...sit can come through a direct type-in or via another click-based [[digital marketing]] channel, e.g. search, email or social media. ...{Cite web |title=Marketing ROI Calculators |url=https://speedeondata.com/6-marketing-roi-calculators-to-fully-understand-your-top-metrics/ |access-date=2024-10- ...6 KB (863 words) - 23:08, 9 December 2024
- ...capabilities needed to support the successful [[commercialization]] and [[marketing]] of a technological [[innovation]], other than those assets fundamentally ...ess the necessary complementary assets such as manufacturing capabilities, marketing channels, brand name, etc. (Rothaermel, 2001)<ref>Rothaermel, Frank T. 2001 ...6 KB (815 words) - 13:07, 2 May 2024
- {{marketing}} ...024-01-30 |language=en-US}}</ref> This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, ...16 KB (2,299 words) - 23:44, 16 December 2024
- ...ancesco |last2=Goldmanis |first2=Maris |last3=Penta |first3=Antonio |title=Marketing Agencies and Collusive Bidding in Online Ad Auctions |url=https://pubsonlin ...6 KB (974 words) - 19:56, 15 January 2024
- ...90|doi=10.2307/3144521|jstor=3144521 |issn=0023-7639}}</ref> It is used in marketing, economics, retail research and urban planning,<ref>{{Cite web|title=Huff, ...2 KB (294 words) - 17:50, 4 October 2024
- {{Short description|Application of statistical methods to marketing processes}} {{about|the application of [[Bayes' theorem]] in marketing|other uses|Bayesian inference}} ...23 KB (3,417 words) - 18:56, 28 February 2025
- ...: An application in international marketing research|journal=International Marketing Review|year=2011|volume= 28| issue = 1 |pages=34–56 |url=http://www.emeral ...10 KB (1,352 words) - 17:44, 2 January 2025
- ...rategies for Viral Marketing: An Empirical Comparison | journal=Journal of Marketing | volume=75 | number=6 | pages=55–71 | year = 2011 | doi=10.1509/jm.10.0088 ...9 KB (1,325 words) - 20:58, 12 October 2024
- ...70477-1}}</ref> which applies Bayesian networks to problems in finance and marketing; and ''Probabilistic Methods for Bioinformatics'',<ref name="bioinfo">{{cit ...10 KB (1,328 words) - 19:14, 27 February 2025
- ...siness networking]]) or completely randomly (e.g. [[Referral economy]]). [[Marketing channel]]s and business networks have been referred to, by Achrol & Kotler ...and relations that are involved in carrying out all of the production and marketing activities involved in creating and delivering value in the form of product ...32 KB (4,898 words) - 18:51, 18 November 2024
- ...ing decision.<ref>{{Cite web|url=https://www.monash.edu/business/marketing/marketing-dictionary/a/awareness-set|title=Awareness Set|website=Monash Business Scho ...st2=Louviere|date=May 1, 1995|journal=International Journal of Research in Marketing|volume=12|issue=1|pages=39–54|via=ScienceDirect|doi=10.1016/0167-8116(95)00 ...15 KB (2,208 words) - 07:17, 12 January 2024
- |FullName=AT&T Corporation v. Excel Communications Marketing, Inc. ...ranchises through the business model of network marketing or [[multi-level marketing]] (MLM). ...13 KB (1,853 words) - 16:03, 14 July 2024
- ...=Prasad |first1=A. |last2=Sethi |first2=S. P. |year=2009 |title=Integrated Marketing Communications in Markets with Uncertainty and Competition |journal=Automat ...07| title = A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels | ssrn = 1069162 | journal = Journal of Systems Science and System ...15 KB (2,111 words) - 20:35, 26 August 2024
- ...ipedians do not use "The" as part of Ohio State's name; it is considered a marketing gimmick, and routinely deleted.--> in 1957; his advisor was [[Marshall Hall ...4 KB (527 words) - 18:33, 18 October 2024