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- ...e advertising campaign can be inversely related to the amount spent if the advertising is negative. ...a good demanded induced by a given percentage often change in spending on advertising in that sector:<ref name="Curran">Curran (1999). pp.182-183.</ref> ...4 KB (537 words) - 10:18, 4 November 2023
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- ...of advertising. <ref>Dorfman, Robert, and Peter O. Steiner. (1954) Optimal Advertising and Optimal Quality. ''American Economic Review 44'', 826-36.</ref> :<math>\ p_A</math> is the price per unit of advertising ...2 KB (271 words) - 11:06, 23 August 2023
- ...e advertising campaign can be inversely related to the amount spent if the advertising is negative. ...a good demanded induced by a given percentage often change in spending on advertising in that sector:<ref name="Curran">Curran (1999). pp.182-183.</ref> ...4 KB (537 words) - 10:18, 4 November 2023
- ...ugh from display media impressions viewed during and following an [[online advertising]] campaign. Such post-exposure behavior can be expressed in site visits, on ...licks) and latent response (viewthrough), which help determine whether the advertising was successful or not.<ref>{{cite web|title=Bannerdesign|url=https://www.ba ...6 KB (863 words) - 23:08, 9 December 2024
- ...umes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to f ...32}}</ref><ref>Rong, Z., & Qingzhong, R. (2013). Equivalence between sethi advertising model and a scalar LQ differential game. ''2013 25th Chinese Control and De ...15 KB (2,111 words) - 20:35, 26 August 2024
- In [[marketing]] and [[advertising]], '''frequency''' refers to the number of times a target audience is expos ...equency and Effectiveness |url=https://www.nytimes.com/1976/06/22/archives/advertising-on-frequency-and-effectiveness.html |access-date=2024-01-30 |work=[[The New ...16 KB (2,299 words) - 23:44, 16 December 2024
- In the [[online advertising]] industry, a '''viewable impression''' is a measure of whether a given adv ...orts based on a viewable impression metric for standard IAB ([[Interactive Advertising Bureau]]) Display ad units,<ref>{{Cite web|url=http://www.iab.net/guideline ...18 KB (2,711 words) - 23:30, 28 February 2025
- ...cation of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to [[digital media]] and the expansi The purpose of marketing attribution is to quantify the influence each advertising impression has on a consumer's decision to make a [[purchase decision]], or ...11 KB (1,656 words) - 04:30, 8 January 2025
- ...th>. In other words: the higher the circulation, the higher the demand for advertising space. The profit-maxizing newspaper monopolist therefore sets his copy pri ...h>, which captures the marginal advertising profit from selling additional advertising due to increased circulation.<ref>{{cite journal |last1=Blair |first1=Roger ...14 KB (2,112 words) - 19:33, 21 February 2025
- ...well as a paid "Pro" subscription option for users that wish to remove the advertising and gain other additional benefits. ...8 KB (1,093 words) - 16:57, 29 June 2024
- ...Schwarz: "[https://www.benedelman.org/publications/gsp-060801.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth ...model%20sponsored%20search%20ad.pdf A Structural Model of Sponsored Search Advertising Auctions] {{Webarchive|url=https://web.archive.org/web/20120425113102/http: ...10 KB (1,590 words) - 19:32, 9 September 2024
- * The buyer of a LEPO does not pay the full amount of the premium [[Upfront (advertising)|upfront]]. ...4 KB (553 words) - 23:32, 4 July 2024
- ...on which allows him to achieve some objective i.e. a maximum return on his advertising investment in the form of profit; 3) He must determine the possible consequ ...ook |doi=10.1007/978-3-642-51565-1_75 |chapter=Bayesian Decision Theory in Advertising |title=Mathematical Models in Marketing |series=Lecture Notes in Economics ...23 KB (3,417 words) - 18:56, 28 February 2025
- * [[Reach (advertising)]] [[Category:Advertising]] ...11 KB (1,773 words) - 21:05, 5 November 2024
- When a vehicle keeps advertising its current location in its BSMs, the RSUs that can hear the vehicle will k ...If the vehicle seems to have moved faster than this threshold, it must be advertising fake location information. ...14 KB (2,173 words) - 20:35, 20 February 2025
- ...rew (2011) "New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics." http://www.comscore.com/Press_Events/Press_Releases ...6 KB (765 words) - 03:32, 8 August 2023
- ...heir frequencies became comparable. This was a feature of Opel patents and advertising in the 1930s. ...5 KB (778 words) - 00:01, 22 June 2024
- ...|title=From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising |url=https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3428421 |website=C ...6 KB (974 words) - 19:56, 15 January 2024
- ''Where's George?'' is supported by [[advertising]], sales of [[memorabilia]], and by users who pay a fee for extra features. ...selling of "Where's George?" rubber stamps on the web site is considered "advertising" on United States currency, which is illegal under {{usc|18|475}}.<ref>{{ci ...18 KB (2,627 words) - 22:36, 23 January 2025
- ;[[Targeted advertising|Targeted offer]]s: Targeting attempts to fit the right [[Promotion (marketi ...8 KB (1,176 words) - 13:40, 20 October 2024
- .... {{Citation needed|date=July 2010}} Julia Gillard ceased the government's advertising after becoming prime minister and the mining lobby ended its ads shortly th ...$50 million to set up, with estimated running costs of $20 million a year. Advertising came to nearly $40 million.<ref name="theaustralian.com.au"/> ...20 KB (2,818 words) - 21:40, 27 April 2024